Journalists mustn’t know anyone that had has skin cancer. Otherwise why would thy continually keep telling us that when the weather gets hot it’s going to be great beach weather?
The television news services are the worst for this. Last night’s Channel 9 news did just this. Perth will have the start of its annual summer heatwaves today and the voiceover says it will be a great day for the beach.
Apart from the fact that at 39C it’s too friggin’ hot for any sensible person to be outside, they are encouraging life-threatening behaviour. They might as well say: “hey, the pubs are open, so go down and get yourself liver cancer”.
I’m going to keep watch of this insidious, idiotic practice.