The just-released Crawford Report is correct. When it comes to Olympic sports,
there’s too much funding for little return.
Every four years, for two weeks, we get excited about archery and athletics,
and AOC boss John Coates tells us this inspires little people to emulate the
medal winners. Highly doubtful.
I was a sports journalist for 17 years, competed internationally in a sport
that receives virtually no funding, and now work for a sports agency. Our
biggest problem is participation and retention at local (club) level.
It’s a bit rich for the AOC to cry poor. It’s got plenty in the bank, and
can call on it corporate mates to help out.
The bottom line is no one has measured what effect Olympic success has on
the nation. A feel-good factor for two weeks every four years just doesn’t
justify massive funding.